Viking River Cruises has been a leader in river cruising since they started in 1997 and has now decided to rebrand the company. They realized they wanted to tap into their river cruise passengers desire to take an ocean cruise to places they couldn’t reach. I think it is a brilliant idea and a way to keep their brand loyalty.
What is even more brilliant is that they took everything that was a negative about ocean cruising and made it a positive on their new ship, The Viking Star, which will debut in May 2015.
Some of the highlights are:
All staterooms have private veranda’s (no more inside cabins !)
An included shore excursion at every port (no more huge bills at the end of your cruise !)
All onboard meals included (no more surcharges for speciality restaurants !)
Complimentary wine, beer & soft drinks with onboard lunch and dinner (no more $9 per glass wine charges at dinner !!)
Complimentary specialty coffee & teas (no more $3 to $5 charges per cup !)
Complimentary wifi (no need to say anything more about this !)
Complementary self-service laundry (great for long trips – no more high cleaning bills !)
All port charges and govt taxes included in your price (the price you see is the price you pay !!)
All of this plus world class service, cultural enrichment and not sharing the ship with three thousand other people as the Viking Star holds just over 900 passengers.
All of us in the travel industry are looking forward to the arrival of this ship and here is a quick video to tell you more about it – enjoy !